There are a lot of different opinions when it comes to using keywords to attract search engines to pull up your site. You may be asking, what exactly are keywords? Well, in simple definition- they are terms that people enter in search engines like Google, Bing, and others when looking for specific information. But is it enough just put in bunch of words in the content of the website? The answer is NO. You have to understand where to put the keywords to attract traffic on your website. Search engines not only look at the single words. They analyze quality of the content on the website. They pull up title of the posts or articles, the URL of the website and the beginning of the article to determine if your website if what people are looking for. Then they evaluate if your website if trusted. So as you can see, it is not as easy as just writing bunch of posts or articles on your website and using certain words.
One of the first steps is to put yourself in your customer’s shoes. Think of what services you offer and brainstorm- what words my customers may use to look for those services. Usually they are just simple terms. There are different tools that are very helpful with that. One of them is Google Keyword Planner. It tells you what words are being used on Google and how often they are being used.
Clarity and quality of the content is the key to successful website!
It is very important that your website is not only Google friendly, but also human friendly. So once you gather the keywords, then you need to categorize them to organize the content of your site. Clarity and quality of the website is a must!
Keywords evaluation is an ongoing process. People are constantly searching for new things and you need to adapt new keywords in order to stays successful! As you can see it is a very involving process that requires a lot of research and constant adjustments. It also takes time for Google to notice those adjustments, so you have to be very patient. You are not alone with this process. SEO will help you and do this work for you. Feel free to reach out to me if you have additional questions in regards to keywords or any other aspect of Search Engine Optimization or if you would like to see what Oliv SEO can offer you.